I'm currently in the final stages of wrapping up my PhD as part of the Materialising Memories research programme, where I investigated how designers can create products with personal meaning for their users. I previously completed a bachelor's degree in Industrial Design at the University of Technology Sydney.
After interning at Vert Design, I went on to design at point-of-sale design consultancy Pop This, where I worked for four years. During this time I worked with a range of global retail brands including Revlon, Unilever, Energizer and Nude by Nature.
As a side passion, I also teach design at the University of Technology Sydney in courses related to emotional design, user-centred design and design research.
My creative approach is to focus deeply on the individual to create design solutions that resonate with our shared humanity.